Amazon Metrics Essay Example for Free

Amazon Metrics EssayAs a thumb in on-line shop industry, Amazon surely owned massive competitive advantages. Amazon believes the main competitive factors in its market segments included selection, price, availability, convenience, information, discovery, brand recognition, personalized services, accessibility, customer service, reliability, promote of fulfillment, ease of use, and ability to adapt to changing conditions, as well as our customers overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers.And there is large number of technologies used to support these diverse advantages, which compared with its competitors are different. First, Look inside a current textbook on computer software architecture, and youll find few patterns that we dont apply at Amazon. We use high-performance transactions systems, complex rendering and object cashing, workflow and queuing systems, business word of honor and data analytics, machine l earning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of new(prenominal) technologies.In other words, Amazon endlessly keep its technologies are the locomoteed ones. That is also help to operating business, such as deal with the orders, tracking shipping information, customer services, more than effective and efficient. Second, Amazon pays more attention to their customers with their unique technologies. Round (2004) notes that Amazon focus on customer satisfaction metrics. Each site is closely monitored with standard service avail-ability monitoring (for example, exploitation Keynote or Mercury Interactive) site availability and download speed.We use a set of applications for accepting and validating customer orders, placing and tracking orders with suppliers, managing and assigning neckcloth to customer orders, and ensuring proper shipment of products to customers. All these purposes are came true by a transaction-processing s ystem. There is also an automated e-mail stridement and optimization system. This measure would give big contribution to promote available inventory.There is a good cycle from the system to promotion. Amazon tries their best to give personalized services. wind vane pages tailored to individual preferences, such as recommendations and notifications 1-Click technology secure payment systems image uploads searching on our websites as well as the internet look for and the ability to view selected interior pages and citations, and search the entire contents of many of the Book and Search Inside the Book features.Third, to further provide a cheery shopping environment for customers, Amazon makes many attempts. A company like Amazon could (and did) record every move a visitor made, every last click and twitch of the mouse. In time, the work of editorial reviews, such as Marcus, was marginalized since Amazon found that the majority of visitors used the search tools rather than read edit orial. At the last, Amazon devotes itself to improve and innovation constant.Providing the latest and effective technology to guide all stakeholders, such as third parties, as well. As Amazon explains in SEC (2005) using primarily our own proprietary technologies, as well as technology licensed from third parties, we have implemented numerous features and functionality that change and improve the customer shopping experience, enable third parties to sell on our platform, and facilitate our fulfillment and customer service operations.And the Amazon retail platform enables other retailers to sell products online using the Amazon user interface and infrastructure through their Syndicated Stores programme. Above all, these creative and maturity technology enhanced Amazons upshot capability while competed with other rivals.